The Real “Meat and Potatoes” Of Your Affiliate Diet
by Beka Ruse
Think of banner ads as the spice in your affiliate diet. Sprinkle
them around, but for a heartier helping of sales, you'll need
something more solid! Learn to give your visitors longer, more
descriptive pre-sales text. Revamp your affiliate advertising using
these simple steps:
Pull the Reader in
To convince your audience that your text is worth reading, make
your first sentence or two very interesting. Make a bold statement,
say something seemingly ridiculous, or appeal to your prospect's
emotional side. Then, tie this grabber in with the rest of your copy.
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Introduce the Product
What is the product you're advertising? What does it do? Directly
after your grabber, give a compact explanation of your product. Keep
this explanation short, while still being very clear. This should
still be a very short section of your text.
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Explain the Product's Significance
What will it do for me?
By writing your own copy, you can directly target your unique
audience. Make the most of this opportunity! Clearly explain how
your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of product
uses just for them, and give examples. This is the time for
details - make this section long and rich.
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Tell the Reader to Make a Purchase
You've come so far - you've laid out exactly what the product is
and how it will help your unique audience. Now, seal the deal -
tell your readers to purchase the product! Include your affiliate
link in this section.
This step may sound strange, but it's necessary. Often, people hear
about a product and are genuinely interested, but fail to actually
make a purchase. A clear call to a simple action cuts down on buyer
ambivalence. Don't be pushy - just change your verb tenses to the
imperative. Instead of:
"If you think that you fit this profile, you might want to think
about buying this product."
Say: "Click here to order an account today."
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Drive Sales - Use Long Copy
If you don't feel ready to write long copy yourself, ask your
affiliate program manager for help! Many companies release
well-written articles by respected authors that you can reprint free
of charge.
The novelty of the Web is wearing off. People online now are busy.
Surfers won't make a purchase unless you make a great case for what
they'll get out of it. And you're not going to do that with just a
banner ad.
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Beka Ruse provides affiliates of AWeber Communications with tips like
the one in this article.
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